European Utility Week 2014 was held in Amsterdam, Netherlands on November 4th. View the latest technologies, solutions and industry developments showcased bringing a fresh view on how to tackle the challenges the utilities are facing.

We learned that several demand response aggregators have tried to target the residential sector, but have moved towards focusing on commercial loads instead. We believe that by targeting individuals and giving them the direct opportunity to contribute to a low-carbon future from the comfort of their own home, they can become active players in a market they knew little about.